NeutraQuimic neutralizes the pH and restores structural bridges in the hair at the end of each chemical or progressive process, reducing the accumulation of damage and saturation of the hair fiber caused by constant chemical processes by up to 70%. It is an indispensable product in the cabin after chemical and progressive procedures.

• Eliminates unpleasant odors when wet;

• Prevents fragility (restores disulfide bridges);

• Prevents hair loss (balances hair pH);

• Replenishes the reserves of lipids and nutrients;

• Prolongs the results of chemical procedures;

• Restores the balance of ionic charges (cationic and anionic);

• Improves the obedience of hair;

• Ideal for completing all grades of acid and alkaline chemicals.

NeutraQuimic neutralizer from Borabella it is used to prevent chemical processes such as straightening, staining and lightening from further damage to hair, scalp and hair follicles. Even after the transformation is complete, chemical active ingredients with extreme pH levels continue to act excessively inside the hair, causing unnecessary damage to its structure.

NeutraQuimic is a neutralizer that acts by restoring the hydrogen potential (pH) of the hair and scalp, preventing fragility, hair loss, dryness and unpleasant odor when wet. In addition to restoring peptide bonds, it acts on disulfide bridges, preventing thinning and brittle hair over time caused by chemical processes.

Assess the real benefits:

• Eliminates the unpleasant smell when wet (caused by acidic organic progressive substances due to the release of sulfur).

• Prevents fragility (promotes the reunification of disulfide bridges in an even position, preventing fragility and loss of hair mass).

• Prevents fallout hair (the natural pH of the scalp and hair follicles is about 5). When using chemicals such as a hair straightener with an extreme pH of 2 to 2.5, the scalp and follicles are subjected to aggression and an imbalance of natural pH, which in the long run can lead to hair loss. NeutraQuimic restores the natural pH level, preventing hair loss, peeling, fat and other problems.

• Replenishes nutrient and lipid stores (lost due to aggressive exposure to chemicals).

• Prolongs the results of chemical procedures (by balancing pH and restoring disulfide bridges in a constant straight form).

Understand how this works:

The structure of the hair rod is connected by disulfide bridges SS, and the natural way of connecting these bridges determines the shape of the rod, which can be thin, thick, curly, wavy, straight, and so on. In order to change the shape of the hair, a powerful chemical process is required, during which the active ingredient partially separates these bridges, and then, usually with the help of puffing and heat, the shape of the hair is physically changed to a straight line.

However, once the transformation process is complete, it is necessary to connect these bridges again, now in a straight, smooth form. This will increase the durability of the straightening effect and restructure the hair, reducing weight loss and brittleness. Another problem is the aggressiveness of the scalp and hair follicles, which naturally have a pH of 5, and are exposed to chemicals with a very acidic or alkaline pH, which causes imbalances and leads to peeling, oily and even hair loss if the pH balance is not restored.

When the pH is not neutralized and the peptide bridges do not connect between chemical processes, there is an accumulation of damage as with each new chemical process, a new loss of bridges occurs on the hair, and damage from the previous chemical process is added to the new chemical process (regardless of the length of time between them), until after several repeated chemical processes, almost the entire structure of the hair is damaged, which becomes irreversible damage.

Therefore, it is scientifically proven that the use of NeutraQuimic Borabella it is indispensable after chemical procedures, especially straightening and acid-organic progressive agents without formaldehyde.

Revolutionary formula! It is an indispensable product for salon professionals, as it is ideal for customers who need several chemical treatments throughout the year, reducing the risk of brittleness or hair loss for a long time. As a result, customer loyalty increases!

Professional protocol of use:

• After completing any chemical procedure, wet your hair and remove excess water with a towel.

• On wet hair, apply NeutraQuimic from the roots to the tips, dipping the entire strand and massaging the scalp.

• Leave for 10-15 minutes.

• Wash as usual and complete the procedure as desired.